Kiddicare consolidates affiliate marketing activity
Baby goods supplier Kiddicare has appointed Affiliate Window to handle its "performance marketing activity".
Working with digital marketing agency Blue Barracuda, which recently merged with Draftcb, Affiliate Window's work will include an affiliate recruitment drive focusing on "niche, true content publishers" within the baby and nursery sector.
Anthony Clements, director of client services for Affiliate Window, said: "We have developed a close working relationship with the brand and their digital marketing agency Draftfcb over the past two years, and this is a fantastic example of how the three entities can successfully work together to build a strong affiliate programme."