Thompson Brand Partners to help market new typeface for Fontsmith.
Designed by Fernando Mello, the new font will be called FS Pimlico, and has been described as a “powerful sans serif to solve difficult typographic problems, available in a range of weights and styles.”
Following the launch of the font this month, a '10 Years in Type’ campaign will start to celebrate the greatest moments of the company.
Ian Thompson, creative director of Thompson Brand Partners, said: “We have been customers of Fontsmith for years and love what they do, so the opportunity to work with Jason and his team has been a bit of a dream for us.
“There have been so many highlights over the last 10 years, our biggest challenge has been deciding what to include and what to leave out.”