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Apple gets ready to unveil iCloud music streaming service

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By The Drum Team, Editorial

June 1, 2011 | 2 min read

Apple is poised to launch a new music streaming service called iCloud which will allow users to listen to their favourite songs wherever they are.

It is believed that Apple honcho Steve Jobs will take the wraps off iCloud, as it has been dubbed, at the Worldwide Developers Conference in San Francisco next week.

The Wall Street Journal claims Apple has signed deals with Warner Music Group, Sony Music Entertainment and EMI which will allow users to listen to their entire music collections online.

WSJ reports that a deal with another major record label, Universal Music Group, is expected to be agreed this week.

The concerted move into cloud computing puts Apple on a collision course with rivals Google and Amazon, who have previously launched similar services but have not gained the backing of the major labels.

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