Steve Jobs leads the charge into the iCloud at Apple developers' conference

There's no doubt he's the man of the moment once again. Steve Jobs will be back in action next week setting out Apple's big new role in the Cloud - and lots of other things.

At the conference, Apple will unveil its next generation software - Lion, the eighth major release of Mac OS X; and iOS 5, the next version of Apple’s advanced mobile operating system which powers the iPad iPhone and iPod touch. But Apple’s upcoming cloud services will be centre stage, with the new product called iCloud.

Apple is lining up film and TV shows for iCloud, setting itself up for a subscription revenue model.

Larry Dignan, editor-in-chief of ZDNet, says, " Expectations will be high for Apple and its cloud will go from zero to millions of users and streams very quickly."

But he points out," No amount of internal testing can account for the scale iCloud will see.

"It’s a given that Apple’s iCloud will stumble at some point. All cloud services do. The trick is to be transparent, respond to customers and tell folks what’s going on. Apple likes to be secretive and that could be a big handicap in the cloud model."

Apple has NOT confirmed if we’ll be seeing a new iPhone model. Another big question: Will Apple answer Google Wallet with a mobile payments programme of its own?

There will be more than 100 technical sessions presented by Apple engineers. Mac developers will see and learn how to develop world-class Mac OS X Lion applications using its latest technologies and capabilities.

Want to know more? Visit the Apple Worldwide Developers Conference 2011 website at

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