First Milk joins with DreamWorks Animation to launch new product
First Milk is to launch a new snack product range for children with a helping hand from Kung Fu Panda 2.
The tie-in will see the launch of the first product in the range for children, Cheddar Stix.
As part of the promotion, children who collect three coupon codes from product packs will be able to claim a free Kung Fu Panda 2 lunchbox.
Paul Murray, the marketing director for First Milk, said: “Launching a new product into a new sector is always exciting and to be able to do this with DreamWorks Animation and Po the Panda – one of their most iconic characters - is a real coup for First Milk.”
Cheddar Stix is a lunchbox snack containing six 20g finger-sized pieces of British cheddar and will be available nationwide from early June, with the film out on 10 June.