The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

May 27, 2011 | 1 min read

A viral campaign from B&Q aims to demonstrate that B&Q should not be feared, while spoofing classic horror movies.

The ‘DIY Horror’ film, created by Dare, promotes B&Q’s free in-store demonstrations which include hanging baskets and floor laminating.

Included in the virals, which spoof Psycho, The Shining and Poltergeist, is the strapline ‘DIY does have to be scary’ and will launch through YouTube and the brand’s own website.

This will be supported through an online marketing campaign.

Bq Dare

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