Birmingham Airport unveils new branding
The new branding for Birmingham Airport has been official unveiled.
Created by Connect Group, the branding’s launch has been launched at the same time as the opening of the Airport’s new £13 million redeveloped project which merges two terminals into one.
The ‘Hello World’ creative will run throughout the airport and will include new signage on the front of the building as well as vinyls on the outside of the terminal welcoming international visitors.
Antony Green, Partner at Connect said: “In addition to the major re-brand projects already mentioned, we have also worked on new commercial campaigns for the retail and catering area and have completed a new brand film, which was showcased at the Terminal launch event. In Birmingham city centre, our work has also recently featured on partner advertising 96 sheets.”
Alongside the identity, the agency has also created an information video for the security area explaining to passengers about the removal of coats, belts and laptop information.