Tangerine and Juice win Ross Burgers

Manchester consultancy Tangerine PR and its sister agency Juice Digital have been appointed to relaunch Ross Burgers following a competitive five-way pitch.

To raise awareness of the burger range, Tangerine and Juice will run an ongoing press office and several integrated PR and social media campaigns under the theme of 'Feed the Fun'.

Anne Claypole, marketing manager at Ross Burgers, said: "Both Tangerine and Juice demonstrated that they really understood the ‘Ross mum’, and that their strategy, ideas and experience in the sector would enable them to get under the skin of our target customer."

Under license from Heinz, the Ross Burgers brand is a division of Northallerton-based, Dalepak Foods, which is owned by Irish Food Processors.

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