26 May 2011 - 9:53am | posted by | 0 comments

Tangerine and Juice win Ross Burgers

Tangerine and Juice win Ross BurgersTangerine and Juice win Ross Burgers

Manchester consultancy Tangerine PR and its sister agency Juice Digital have been appointed to relaunch Ross Burgers following a competitive five-way pitch.

To raise awareness of the burger range, Tangerine and Juice will run an ongoing press office and several integrated PR and social media campaigns under the theme of 'Feed the Fun'.

Anne Claypole, marketing manager at Ross Burgers, said: "Both Tangerine and Juice demonstrated that they really understood the ‘Ross mum’, and that their strategy, ideas and experience in the sector would enable them to get under the skin of our target customer."

Under license from Heinz, the Ross Burgers brand is a division of Northallerton-based, Dalepak Foods, which is owned by Irish Food Processors.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...