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Last.fm redesign to deliver more mainstream and “social” service

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By The Drum Team, Editorial

May 26, 2011 | 2 min read

Last.fm vice president, Matthew Hawn, has hired eight developers to mastermind a facelift of the music portals website as the British start up approaches its tenth birthday.

The UK based music service is keen to become more mainstream by allowing users to sign in via their Facebook account to share songs and the addition of a ‘friend finder’ tool for users to locate new acquaintances.

The business is also planning to run more live events in a bid to re-engage with the UK music scene via a series of gigs. An approach which will see it partner with leading entertainment brands such as MTV who embed a Last.fm player added to the music channels home page.

Hawn said: “Last.fm was initially designed by three guys in Hoxton [east London] and they created it for who they were and types of people they mixed with. We now need to focus on making the service more mainstream and plugged into people’s other music experiences and social networks.

“If Foursquare is where you publish your location, and Facebook is where you socially connect, Last.fm should be where you publish your taste in music.”

Last.fm was purchased by CBS for £140m in 2007 and provides personalised internet radio, music recommendations and personalised playlists culled from listening history both on Last.fm itself and other players.

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