The Drum Magazine: Friday 27th May

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By The Drum Team, Editorial

May 26, 2011 | 4 min read

Find out what's in today's issue of The Drum magazine, which is hitting desks across the UK.

Using our secure server.

Here's just a taster of what's in our next issue, out Friday 27th May:

News roundup

Five pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest in a new look.

Strategically placed

Increased sales, hard working creative, sound thinking, effective work, great returns... The catchwords of every ambitious marketer. But what one thing underpins all of this? A brilliant strategy. We look at a selection of winning reports from the The Drum Marketing Awards.

Printed words

The Drum recently quizzed three experts from the print and paper industries on the current state of the industry, and the creative thinking driving them forward. Here is their answers to our questions.

Drawing a line

The Scottish Design Awards celebrate the very best work to have been created north of the border over the past year. Here we showcase a selection of the creative work that impressed the judges.

The works

Creativity is very often the bedrock for the success of a brand – from how it is viewed by consumers to how it approaches its own development. Here we look at the latest in the creative evolution of four very different projects to see how creativity sits proudly at the heart of the communications mix.

News roundup

Five pages of news, creative work and commentary from the media and marketing industry over the last fortnight, all pulled together for an easy digest.

Analysis

Five pages of analysis of some of the most interesting media and marketing stories to break nationally and internationally. We hear the views of those in the industry on some of the hottest subjects to affect the market.

Appointments

A fortnightly look at the some of the movers and shakers in the agency world.

...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.

The Drum magazine distils the mass of news, comment and information across the marketing services sectors into a single intelligible and intelligent fortnightly package – keeping you abreast of important developments and opportunities.

A subscription to The Drum includes:

24 issues of the magazine mailed direct to your door. One delivered every fortnightFree creative awards supplementsFree copy of The Drum YearbookDesign, digital and regional reviews

What's more, only Drum subscribers receive free membership to the Marketing Industry Network – an exclusive online resource which gives you:

Exclusive invitations to industry networking events across the UKFREE training on a variety of marketing skills – worth up to £50FREE in-depth research – including white papers and analysis reportsFREE access to the Marketing Industry Network website – strengthening your own networkFREE listing in our online ‘Who’s Who’ – to raise your profile

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