Cheddar cheese company Wyke Farms has launched its "biggest campaign yet" as it aims to reach more than 15.5m consumers in the UK.
Created by Bournemouth agency Thinking Juice, the campaign represents the first time Wyke Farms has used both print advertising and outdoor billboards.
The print ads will appear in nine national titles over the next two months, including Readers Digest, Hello, OK! and Good Housekeeping. Billboards will appear in 95 locations.
Richard Clothier, managing director of Wyke Farms, said: "This is a big year for us – we will be celebrating our 150th anniversary in September and we are making significant investments into connecting with our consumers.”