Jura Whisky begins QR Code competition for whisky festival
Jura Whisky is to run a QR Code competition as part of the Islay/Jura Whisky Festival.
The competition by the Whyte and Mackay owned brand, takes place from today (25 May)and will see the brand place QR Codes around the island as part of the festival, which the brand has christened Jurachaching, rather than Geocaching.
Said Craig McGill who is promoting the promotion: “The idea is a bit of fun, but also it is to encourage people to explore a little bit more of Jura than the distillery! And as far as we can tell, it's the first time a whisky company has done something like this.”
The places where the five QR codes can be found on the island have been placed on the brand’s website to encourage people to explore the island with more information also being place on the Jura Whisky Facebook site.