Conran Group launches new website by Oil Studios

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By The Drum Team, Editorial

May 25, 2011 | 2 min read

British design institution Conran Group has launched a new website to build awareness of its five core disciplines – Conran & Company, Conran Singh, Conran & Partners, Studio Conran and Conran Contracts, as well as support The Conran Shop

Created by Oil Studios in close collaboration with Conran Singh, the site features exclusive video content and interviews with senior team members, reflecting the breadth of the Conran Group’s expertise and further strengthening its profile as a source of knowledge on design in all its guises.

Daljit Singh, executive creative director at Conran Singh, said of Oil Studios’ work on the site: “We chose to work with Oil due to their strong understanding of storytelling across multiple channels and technologies. It was critical that the solution we created positioned Conran outwardly and allowed for our thinking and range of abilities to engage with audiences across various digital platforms.”

Oil Studios’ CEO and creative director Mike Bennett added: “At Oil, we specialise in creating ‘stories’ for brands, using digital media platforms to create interactive content that reflects their ethos. We have relished the opportunity to work with Conran Group, a multi-faceted brand synonymous with design, to create a web presence for the company that encapsulates its values and showcases its expert talent.”

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