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By The Drum Team, Editorial

May 23, 2011 | 1 min read

The Drum and David Reviews, the UK's favourite TV commercial rating site, have joined forces to bring readers a new daily feature: Ad of the Day.

The rapidity with which ING can deal with financial enquiries is the focus of this cute animated ad featuring the voice of Andy Kershaw. It follows the sad tale of a vole who asks for some sticks from a beaver... the latter's delay leasing to an unfortunate outcome.

Agency: BMB

Creative Team: Simon Bere / Matt Gooden

TV Producer: Anna Murray

Film Prod Co: Smuggler

Director: Psyop

Producer: Nick Fewtrell

Dir of Photography: Vladimir Smutny

Post-Prod House: Psyop

Editor: Psyop

Audio House: Wave