The NHS is turning to 'coughing' bus shelters to stress the importance of detecting lung cancer early.
The looped coughing sounds have been produced by Clear Channel's Create team and created by Sixteen Hands, will be heard in shelters in Hertfordshire and Cumbria.
The noises will be accompanied by posters stressing the importance of visiting a GP if coughing persists for three weeks or more. They also promote the 3weekcough.org website.
Neil Chapman, group head of Create at Clear Channel UK, said: "We wanted to create an innovative campaign to catch people’s attention and encourage them to go online to find out more. People waiting for a bus don’t expect to hear sound coming from the 6 sheet poster, so when it does it causes much interest.
"This type of campaign always creates a word-of-mouth viral effect in the local area, which will be important to amplify the message and encourage people to be more aware of the symptoms.”
The six sites in Hertrfordshire and four in Cumbria have been booked by Posterscope and Alchemy Media.
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Hi, I'm not going to post anonymously as I run Sixteen Hands and I'd like to set the record straight. 'Cough cough' as it is known is a very successful social marketing campaign that was first run in March 2008 for NHS Doncaster - it won multiple awards for creativity and results. The media for this first campaign only was bought by Principles media division, but the campaign concept and implementation was Sixteen Hands (we are in fact a COI framework agency, so not so tinpot). The campaign has in fact been so successful that it is now being run in many areas across the UK - some have coughing bus stops, others don't. And some areas have tweaked the original art direction. So expect to see a lot of it.
Well said Julia. Anon 15.49, sorry - we did that last week!
So what about Neil Chapman claiming to have done the work Julia?
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It's a great idea that will have very little actual effect but will enable a lot of PCT's to create some great PR coverage for their "in touch" style freesheets
This is old news...it was done by Sixteen Hands over two years ago! Must admit, they have slightly changed the art direction on the poster though.
No point putting them in Glasgow, you'll never hear it over the real thing.
Give Neil Chapman an award for innovation. This format was planned and bought for a Lung Cancer Awareness Campaign by Principles Agency and Kinetic back in 2007 and it ran on Clear Channel bus shelters...
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I'm sure the people who act on this ad, by visiting their doctors and avoiding death from lung cancer will be gutted when they find out the idea has been done before by a different agency in a different area.
They'll probably double the amount of fags they smoke just to try and catch it again.
Nit-picking plebs.
it's not nit picking - it's down right ripping off!
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Or possible everyone who works in the industry doesn't have an encyclopedic knowledge of ever crappy little job done by every tin-pot little regional agency. It is possible for two creatives to have the same idea and run it without having any knowledge of the other's existence.
In fact I have never even heard of 2 of the agencies mentioned below let alone anything they've done.
All of you creative superstars who have never ever used, recycled, adapted etc etc any aspect of any other piece of work, feel free to take the moral high ground.
The rest of you, shut the f**ck up!
Anonymous creative and anonymous 14.48. You are completely missing the point here....this is the same work that has already run several years ago - virtually exactly! The NHS PCT responsible for the original work will have shared it around and the other PCT's in Hertfordshire and Cumbria have decided to run the campaign. The issue is that Neil Chapman, group head of Create at Clear Channel UK, is making this article sound like they are the ones responsible. Original work is available for you to see if you would like to send in your emails! Anonymous creative - regarding your slur against the two agencies mentioned and regionality - if you're not from the regions yourself, how come you're reading the Drum? And the original campaigns have picked up several creative and PR awards. Nob! Anonymous 14.48 - if all you do is rip off everyone else's work perhaps you should consider a change of career as obviously you don't have an original bone in your body.
Anon 15:18
Never presume you know what you're talking about, or who is posting anonymously.
The beauty of life is that everything stems from something else...
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