Ginsters teams with talkSport to find the perfect football partnership
talkSport has teamed with Ginsters for the recently launched Richard Keys and Andy Grey programme.
The tie-up will promote the new Cornish Bara pasty sandwich, with the presenters set to discuss and debate the perfect combinations and partnerships in football as a result.
The Perfect Combinations series will begin on Monday 23 May where the pair will discuss great striking partnerships. This will then continue throughout the week leading to them deciding the all-time great combination.
The audience will also share their views with the chance to win a 3DTV and a Lazy Boy arm chair by answering questions based on footballing partnerships.
Andy Valentine, head of brand marketing at Ginsters, said: “Ginsters Cornish Bara is a delicious new hot-eating snack that is the perfect combination of the Sandwich & the Pasty. What better way to drive awareness and get people talking about it then by linking with talkSPORT and getting Keys & Gray to debate other perfect combinations.”
Kahlen Macaulay from talkSPORT brokered the deal alongside media agency Starcom Mediavest and creative agency Grey.