Fanta teams up with UK attractions for summer promotion campaign

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By The Drum Team, Editorial

May 19, 2011 | 1 min read

Soft drink Fanta has launched a family promotion ahead of the school summer holidays which will see it team up with some of the top attractions in the UK.

Beginning on 13 June, every Fanta Orange pack will offer two-for-one vouchers to attractions such as Chessington World of Adventures Resort, Thorpe Park and Alton Towers, plus VIP trips to the Alton Towers.

168 on-pack prizes will also be on offer, such as digital camera, theme park tickets, money towards travel accommodation and Fastrack tickets.

This activity will supplement the brand’s sponsorship of the Alton Towers Ride ‘Oblivion’.

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