Weetabix Crispy Minis - Relaxed Breakfast

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By The Drum Team, Editorial

May 18, 2011 | 2 min read

The Drum and David Reviews, the UK's favourite TV commercial rating site, have joined forces to bring readers a new daily feature: Ad of the Day.

Excellent use is made of slow motion in this ad introducing us to a new variant of Weetabix called Crispy Minis. Two of three children watch in amazement as a piece of the advertised breakfast cereal spirals towards Dad's mug of tea. Luckily, mum intervenes at the last second and prevents her husband's drink from being ruined.

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Creative Team: Yan Elliott / Richard Littler / Zac Ellis TV Producer: Eileen Rafferty

Film Prod Co: Short Films

Director: Jon Greenhalgh

Producer: Daniel Healy

Dir of Photography: Richard Mott

Production Manager: Tanya Speight

Post-Prod House: Framestore

VFX Producer / Supervisor: Helen Hughes

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