Heineken

Musical packaging design for Heineken

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By The Drum Team, Editorial

May 18, 2011 | 1 min read

Packaging for a new limited edition Heineken range has been unveiled.

The music inspired range will front the brand’s ‘join the green line’ concept which is being applied to Heineken’s music sponsorship activity.

The packaging saw Raison Pure Paris create a series of four cans featuring different musical instrument relating to a different capital city.

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