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Ingredients firm Renshaw hires Staniforth for product launch

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By The Drum Team, Editorial

May 18, 2011 | 1 min read

Renshaw, the manufacturer of baking ingredients and cake toppings, has appointed PR agency Staniforth to launch and promote a new range of consumer products.

Liverpool-based Renshaw has been in business for more than 100 years and supplies cake coverings, fillings and toppings to cake manufacturers, high street bakers and retailers.

The company said its new range will be "designed with the home baker in mind".

"Baking is currently undergoing a revival and we plan to position Renshaw at the heart of this activity," said Staniforth's Julie Wilson.

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