IAB Europe and EIAA merge
The European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau (IAB Europe) today announced they have merged to form a single European interactive advertising trade association.
The organisation unites the corporate and country members of the two organisations, bringing membership to over 41 corporate members and 27 national IABs, and representing stakeholders from across the online advertising economy including major media groups, advertisers, agencies, portals, technology and service providers.
The new IAB Europe is led by president and CEO Alain Heureux, while EIAA executive director Alison Fennah assumes the role of vice-president for research and marketing.
Guy Phillipson, chairman of IAB Europe, said of the merger: “IAB Europe and the EIAA have always had the same vision, namely to grow the share of online ad spend and improve marketers’ knowledge of the benefits of online as an advertising medium. By combining the membership, research and expertise of the two trade bodies we can bring renewed energy and focus to support and protect the interactive advertising industry. Now that the industry has taken the initiative on self-regulation before the European Commission, it is vital that we have one committed and empowered organisation as the voice of over 5,500 member companies right across the region.”