17 May 2011 - 11:23am | posted by | 2 comments

What Will The Future Look Like? asked illustrator for Mercedes

Earlier this month Scottish Illustrator Johanna Basford was the star of a live video project which saw the artist illustrate a Smart Car with suggestions made through Twitter.

Mercedes Benz commissioned her to turn one of its electric cars into a work of art. Members of the Twitterverse were able to tweet image suggestions to her using the brief 'What will the future look like?'.

Using the car as her canvass, Basford turned the hundreds of suggestions into a single artwork. This was viewed by thousands via the live stream.

Basford, who has built her reputation through building artworks based on 'crowd-sourced' Twitter techniques said: “I love these interactive illustrations! It's so cool to see all the  amazing (and usually pretty bizarre) suggestions tweets and to work for what is fundamentally a crowd-sourced creative director.

“I have to admit that I'm always a bit scared ahead of one of these live drawing events, but the buzz and energy of working outside the studio (where everyone can see you make mistakes!) and without any predetermined plan is pretty darn cool.”

Watch a video of the live event here:

Comments

Anonymous (not verified)
17 May 2011 - 14:34
Anonymous's picture

whats the going rate for a piece of art like this?

0
0
Anonymous (not verified)
17 May 2011 - 16:04
Anonymous's picture

I'm thinking this is a young person's gig. My knees aren't up to it.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...