Wes Anderson directed Stella Artois TV reaches UK screens
Stella Artois’ TV campaign to promote its premium 5% lager, directed by Wes Anderson and Roman Coppola, has hit UK screens.
Created by Mother, the ‘Le Apart-O-Matic’ advert utilises sixties inspired cinematography techniques and emulates the period in its style and features the end line ‘She is a thing of beauty’.
The advert was originally premiered in Canada in 2010 with the roll out following a campaign to promote the brand’s 4% lager and an international competition, as well as the launch of Stella Artoise Cidre.
James Watson, marketing director, Stella Artois Western Europe, commented: “Stella Artois is famed for its award winning advertising, but we’ve raised the bar even higher with Le Apart-O-Matic. It characterises Stella Artois perfectly with its cool, sophisticated and witty storyline that we already know consumers love with over 150,000 having watched the video to date – probably with a chilled glass of Stella Artois in their hand.”
The ad will launch with an extended 60 second version and then run nationally through out May and June.