Ella’s Kitchen launches new packaging
Integrated brand design agency Blue Marlin has designed new easy-to-navigate packaging for organic kids and baby food brand Ella’s Kitchen.
The agency’s brief in Summer 2010 was to harmonise and evolve the packaging to bring greater visibility and recognition of the brand marque and provide a clear and simple communications hierarchy and ensure that designs are appealing and differentiating. In short to future proof the brand as it throws its weight behind international expansion.
The biggest challenge was evolving the original design that the client was very attached to, but that needed updating and decluttering.
“Ella’s is a delightful product with a great story,” said Blue Marlin global CEO Andrew Eyles.
“We understood from the outset that we would have to tread very carefully as the original design was extremely close to the founder’s heart. Our new look is bold and impactful; it strengthens the branding and navigation whilst retaining the unique and characteristically Ella’s equities.”
Blue Marlin has created an ‘at a glance’ age and stage communication system, enshrining a simple messaging hierarchy that cuts through the information overload on the pack, and ensures stand out from its competitors.
Ella’s Kitchen is the UK’s ninth fastest growing company and in five years it has grown from niche start-up to rising international player.
However it has set its sights on becoming a global premium food brand.