VW launches campaign for Amarok pick-up
Volkswagen Commercial Vehicles has launched an integrated marketing campaign for the launch of its Amarok pick-up.
Running across outdoor, press, online and retail activity along with social media and mobile, the ‘Knowledge is Power’ campaign promotes the new Amarok which officially went on sale Monday 9 May.
A dedicated YouTube channel features a 360 degree viewer and films demonstrating the Amarok’s use of power when it demolished a 140 tonne steel tower.
Volkswagen Commercial Vehicles UK marketing communications manager Mark Hopkins said of the launch: “The new Amarok is packed with power and intelligence, and brings Volkswagen standards of quality and efficiency to the pick-up market. We wanted to achieve something extraordinary to demonstrate this for its launch, and by working with the right experts and taking a scientific approach to demolishing a 67 metre steel chimney, we’ve shown the maximum strength and power of the Amarok.”