Holburne Museum reopens with True North campaign
Manchester agency True North has created a marketing campaign to promote the reopening of Bath's Houlburne Museum this weekend.
The campaign aims to drive up local and national interest in the museum, which reopens on Saturday with a Peter Blake exhibition following two years of refurbishment worth £11m.
"Our brief was also to convey the site’s accessibility to Bath, a café that opens onto to the beautiful Sydney Gardens and extra space within the Museum for educational activity," said Karen Hughes, senior designer at True North.
"Despite all this change it was important for our campaign to refer to the Museum’s heritage, so the campaign celebrates the old and new element to the Museum with a tongue-in-cheek visual link.”