Find out what's in today's issue of The Drum magazine, which is hitting desks across the UK.
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Here's just a taster of what's in our next issue, out Friday 13th May:
Five pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest in a new look.
Food for thought
Saturating the media are ads for food and drink brands, vying for our attentions with promises of same great taste and new improved formulas. Here, with help from our friends at RAR, we look at the brands engaging most with consumers and the views of some of the agencies entrusted to communicate their messages.
The Roses Advertising Awards took place last week in Manchester, with The Big Picture, And Partners and TBWA\Manchester walking away with the top awards on the night.
Show and tell (Degree Show)
The student bars are quieter than usual; the heady smell of spray mount lingers in the air and a nervous chatter echoes the corridors of art schools and colleges around the UK. It can mean only one thing... the Degree Show season is closing in.
Creativity is very often the bedrock for the success of a brand – from how it is viewed by consumers to how it approaches its own development. Here we look at the latest in the creative evolution of four very different projects to see how creativity sits proudly at the heart of the communications mix.
Five pages of news, creative work and commentary from the media and marketing industry over the last fortnight, all pulled together for an easy digest.
Five pages of analysis of some of the most interesting media and marketing stories to break nationally and internationally. We hear the views of those in the industry on some of the hottest subjects to affect the market.
A fortnightly look at the some of the movers and shakers in the agency world.
...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.
The Drum magazine distils the mass of news, comment and information across the marketing services sectors into a single intelligible and intelligent fortnightly package – keeping you abreast of important developments and opportunities.
A subscription to The Drum includes:
24 issues of the magazine mailed direct to your door. One delivered every fortnightFree creative awards supplementsFree copy of The Drum YearbookDesign, digital and regional reviews
What's more, only Drum subscribers receive free membership to the Marketing Industry Network – an exclusive online resource which gives you:
Exclusive invitations to industry networking events across the UKFREE training on a variety of marketing skills – worth up to £50FREE in-depth research – including white papers and analysis reportsFREE access to the Marketing Industry Network website – strengthening your own networkFREE listing in our online ‘Who’s Who’ – to raise your profile