2ergo appointed to provide marketing consultation for U.S. Cellular
American telecoms network U.S. Cellular has appointed 2ergo to manage its mobile marketing campaigns and mobile customer relations efforts.
2ergo will provide mobile marketing consulting, project management and creative services for U.S. Cellular, as well as leveraging its market-tested mobile platforms for SMS and MMS programs, mobile websites and mobile coupons.
The mobile marketing agency will also assist with direct marketing to U.S. Cellular’s 6.1 million customers, as well as support the events and sponsorships marketing team to develop, execute and analyse results-oriented mobile campaigns using 2ergo’s messaging, mobile website and mobile voucher platforms.
U.S. Cellular senior manager of direct marketing Jennifer Dakin said of the partnership: “We are pleased to partner with 2ergo to further meet the needs of our customers. Direct marketing via mobile phones provides us with a wonderful way to deliver highly relevant, interactive and engaging communications, which will help us build valuable relationships with our customers and hopefully make their lives easier.”
Meanwhile John Stevens, joint managing director at 2ergo, added: “U.S. Cellular’s innovative business strategies lead them to deliver an exceptional wireless experience and unique customer loyalty programs. This partnership combines their commitment to provide the best service in the industry with 2ergo’s mobile marketing technology and our experienced professional services team. Together we will create personalised, interactive and measurable mobile programs designed to make a big impact on brand loyalty.”