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New IPA Scotland president vows to improve 'engagement and collaboration'

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By The Drum Team, Editorial

May 11, 2011 | 3 min read

The new IPA Scotland chairman has announced that he plans to improve collaboration between his own organisation and other marketing membership bodies for the good of the industry.

Making his inaugural address to members last night, Murray Calder, director of MediaCom Scotland, who succeeds Ken Dixon, director of Newhaven after two years as IPA Scotland president, said that he had two main aims in improving ‘engagement and collaboration’.

“Getting the right people in a room with a shared agenda and a commitment to work together to solve the issue at hand is my preferred method of working. I intend to further develop a collaborative approach to the IPA’s relationships with other marketing bodies in Scotland,” explained Calder who highlighted the involvement of the IPA in last year’s Edinburgh International Marketing Festival as something he would like to continue on with.

“We are also in positive discussion with the Marketing Society about a mutually supportive relationship and we will be involved with them in the celebrations of what would have been David Ogilvy’s 100th birthday later this year. We’ll provide more specifics about these initiatives once the details have been finalised.”

Calder also said that he planned to engage with members, non-member agencies and colleges and universities in the coming months and said that he felt the IPA had a role to play in bringing together digital and traditional marketing elements to learn from one another.

Easter and Christmas events will also be held by the IPA to replace events no longer being run by the Scottish Publicity Associations in an effort to re-energise some community within the industry, while mid-level agency staff will be another focus of engagement going forward for the organisation.

“The IPA, can’t change the fortunes of the Scottish advertising industry alone. It’ll take all of us working together to create a brighter future for the industry. I hope you’ll all join me in doing more to change things for the better,” Calder concluded.

Also in attendance at the event was outgoing director general of the IPA, Hamish Pringle who was given a presentation to thank him for his years of work with the organisation, and who wished the Scottish industry well for the future.

New IPA president Nicola Mendelsohn also addressed the audience, particularly highlighting Scotland’s digital industry as an industry to focus on for the development of its creative community.

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