Big Splash campaign launches with website by Skylab
British Swimming, in partnership with the BBC, has launched mass participation campaign ʻBig Splashʼ with a website created Manchester agency Skylab.
Big Splash, the world’s biggest celebration of swimming, will stretch over 10 months and aims to encourage new people into the pool and to help those who already swim to do so more often.
Cross channel promotion sees the BBC directing viewers to the campaign website, with BBC faces including Gary Linker, Gabby Logan and Alan Hansen joined sporting stars Freddie Flintoff, Ian Thorpe and Rebecca Adlington to promote the initiative.
Throughout the year the BBC will highlight swimming as an important life skill and gateway to a host of fun activities through a range of well-known programmes across TV, radio and online.
Big Splash web manager Barry Wade said of digital partner Skylab: “Skylab was commissioned by British Swimming to create a website to support a campaign we are running with the BBC to get the UK into the pool. The high profile project demanded a site to match its status. In all respects, Skylab did not disappoint.”
Skylab MD Nigel Collier meanwhile added: “Skylab is extremely proud to have been chosen ahead of some big names to work with British Swimming and the BBC on this major national initiative.”