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By The Drum Team, Editorial

May 11, 2011 | 1 min read

The Drum and David Reviews, the UK's favourite TV commercial rating site, have joined forces to bring readers a new daily feature: Ad of the Day.

Volvic - Volcano Eruption

This piece of jovial nonsense isn't necessarily geologically accurate in its depiction of a volcano's output but it successfully extends the campaign's long-running theme surrounding the purity of water that's been filtered through volcanic rock. The people of a small French village gather together to be showered with water when the volcano 'erupts'.