Upper Crust launches first ever ad campaign
Global baguette chain Upper Crust has launched its first ever UK advertising campaign.
There are 68 Upper Crust stores at train stations and airports across the UK, and the brand is running outdoor and radio ads coupled with experiential activity to spread the word.
Tony Keating, chief executive of parent company SSP UK, said: "Many of the major coffee shop brands have focused on the quality of their coffee or the journey of their beans, but nobody has ever understood how we really feel in the morning and why we need that first cup of coffee - until now."