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ITV

Park Resorts turns to This Morning for awareness raising competition

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By The Drum Team, Editorial

May 10, 2011 | 2 min read

Caravan Park and holiday operator Park Resorts has reams with ITV’s morning magazine programme This Morning for a £50,000 giveaway.

The company has launched the ‘ABI Summer Supreme and Exclusive Owner’s Package’, and will offer the £50,000 package as a prize on the show until Sunday 9 May.

The competition will air four times a day, as well as being heavily promoted on This Morning’s website.

Michael Clark, sales director at Park Resorts, comments: “This is a fantastic opportunity for Park Resorts and we couldn’t have asked for a better brand alliance than ITV. It’s the perfect platform to reach our target audience, increase brand awareness and maintain our sky-high bookings following a fantastic April.”

Park Resorts has recently run an extensive campaign of national press insertions as the brand gears up for its key summer season, and expects to reach an audience of 1.2 million per show.

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