New identity designed for Pannone
Manchester law firm Pannone has refreshed its visual identity in a bid to reflect its core values.
Designed by Epigram, the agency was briefed with creating a new identity that would reflect the ‘energy and excellence in all we do’ by Pannone.
The six month project began with internal partner workshops to identify common strengths and values across the divisions, followed by research with clients to gauge their perception in the market.
Internal staff workshops were also held to engage the 610-strong workforce in the process.
Emma Holt, managing partner for Pannone, commented: “Pannone is a very strong name in the market and a national leader in a number of legal fields. Our new brand identity is a powerful tool to differentiate the firm from its competitors and communicate our core values to existing and future clients.”
She added: “The legal market is changing rapidly, particularly with the Legal Services Act. At Pannone we embrace change and are excited about future opportunities.
“Our values of ‘energy and excellence in all that we do’ will ensure that Pannone is in an excellent position for further growth.”
A new website has also been designed and developed by Intendance with the aim of enhancing the Pannone brand online and exploit the opportunities in the digital market.