Morphy Richards brings in Front for Soupmaker packaging
The packaging for the new Soupmaker product from Morphy Richards has been created by Front.
The Sheffield advertising agency was appointed to create the on-product packaging and point of sale for the Soupmaker, which is based around the core tyheme of healthy and homemade eating.
A pictorial step-by-step guide demonstrating how easy the product is to use has also been created.
Joe Chetcuti, director at Front, said; “Working with Morphy Richards is a real honour as it is such an internationally respected and well know brand. The initial Soupmaker brief got the whole team enthused as it challenged us to make healthy fun and we’re now looking forward to launching the next set of campaigns over the coming months.”
Following the completion of this project, the agency has been handed additional briefs by Morphy Richards for its Iron range and its 75th Anniversary celebrations taking place this year.