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Midori gets new image from Turn Key

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By The Drum Team, Editorial

May 6, 2011 | 2 min read

Leeds-based Turn Key has developed a creative platform for Morrison Bowmore's Midori liqueur, positioning it as a premium cocktail ingredient.

The Create a Stir campaign was conceived to put Midori at the heart of the cocktail experience, remind consumers and bartenders about this fun and vibrant liqueur and highlight the brand’s Japanese heritage and ingredients.

The concept has been brought to life through an animated hype video, sales collateral, training documents, a brand book and a range of Japanese-inspired POS that will support brand experience events in bars throughout the UK from the end of May 2011.

All photography is by Guy Farrow.

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