The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

May 6, 2011 | 1 min read

The Drum and the David Reviews, the UK's favourite TV commercial rating site, have joined forces to bring readers a new daily feature: Ad of the Day.

VW Passat - Darth Vader

A child dressed as Darth Vader desperately tries to invoke the secret powers of the Star Wars villain in this winning piece for VW. When he stands in front of the advertised car, he's finally given the response he's been seeking. The key here was securing John Williams's rousing music.

Volkswagen Volkswagen (VW)

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