5 May 2011 - 9:07am | posted by | 0 comments

Vimto set for branding revamp

Vimto set for branding revampVimto set for branding revamp

Nichols-owned soft drinks brand Vimto is in line for a branding revamp this month, including an update of brand packaging and a multi-media ad campaign.

The revelations came at the company’s annual meeting yesterday, with chairman John Nichols telling shareholders that the group has performed well in the four months to April.

Nichols said: “In 2011, we will again increase our total brand investment, including the complete update of Vimto brand packaging and a new, multimedia advertising campaign, launching in May, 2011.”

Last month the group launched a new range of Levi Roots (Reggae Reggae) Caribbean drinks into the UK market, and Mr Nichols said the new line has been “very well received by our major trade customers”.

Last month the group helped Reggae Reggae Sauce entrepreneur Levi Roots extend his brand into soft drink sector.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...