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Amazon set to unveil rival to the iPad this summer

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By The Drum Team, Editorial

May 5, 2011 | 2 min read

Amazon’s rival to the iPad could be ready to ship in the second half of 2011 according to reports from component manufacturers.

Manufacturers in Taiwan are set to produce up to 800,000 of the tablet devices per month in the second half of the year according to sources at notebook computer manufacturer Quanta.

Very few details are known about the device at present, other than it will likely be based on Google operating system Android.

It is thought however that the device could be a real contender for the tablet crown due to the fact that Amazon already sells movies and music downloads as well as having its own App store. Customers also already have Amazon accounts with credit cards attached.

Speaking to the Telegraph Ovum analyst Adam Leach described Amazon as “the elephant in the room in the tablet market”. He continued: “The combination of a strong brand and loyal customers with content they could sell would make it an attractive prospect. The Amazon Music Store and books would be compelling and unique.”

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