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Johanna Basford turns Smart Car into work of art on live video stream

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By The Drum Team, Editorial

May 4, 2011 | 2 min read

Illustrator Johanna Basford is the star of a live video Smart Car stream which is being broadcast now.

Mercedes Benz has commissioned her to turn one of its electric cars into a work of art. Members of the Twitterverse have been invited to tweet images to her using the brief 'What will the future look like?'.

Using the car as her canvass, Basford is now turning the hundreds of suggestions into a single artwork.

The project will last over the rest of today and tomorrow. But the car will remain on display at Southbank until May 16.

Basford, who has built her reputation through building artworks based on 'crowd-sourced' Twitter techniques said earlier this month: “I love these interactive illustrations! It's so cool to see all the amazing (and usually pretty bizarre) suggestions tweets and to work for what is fundamentally a crowd-sourced creative director.

“I have to admit that I'm always a bit scared ahead of one of these live drawing events, but the buzz and energy of working outside the studio (where everyone can see you make mistakes!) and without any predetermined plan is pretty darn cool.”

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