Heineken sponsors new Channel 4 catch-up iPad app
Heineken has been unveiled as the launch sponsor of Channel 4’s new 30-day 4oD catch-up iPad app.
iPad users will be able to access the channel’s 30-day catch-up service for the first time, with each programme preceded by a 60-second Heineken ad.
Heineken UK brand manager Julia Rodger commented: “The sponsorship reinforces Heineken’s reputation as a leading player in the development of digital media.
“Our involvement with 4oD Catch Up will help us to further increase affinity with the brand and help us build on Heineken’s new advertising campaign and communicate the new universal strapline Open Your World.”