Hot Tin Roof, the Edinburgh-based independent PR agency, has been hired by William Purves Funeral Directors to design and implement a PR strategy for the well-known family business.
The agency will aim to create a high profile national and local PR campaign to raise awareness of firm in Edinburgh and the Lothians as well as the national trade press.
The firm’s appointment of Hot Tin Roof is part of a broader advertising and marketing campaign delivered by Mighty Small and 39steps that includes a full rebrand, the launch of a new website and a TV advertising campaign.
Tim Purves, Funeral Director explains: “As a firm we remain firmly committed to the traditional values we have honoured for over 200 years. It is important to us to work with companies who share our ethics and we believe that Hot Tin Roof has the integrity coupled with the creative vision and the practical skills to help us achieve our business goals.”
William Purves is one of Edinburgh’s oldest and best known funeral directors. Still privately owned this family run business stretches back over five generations to a 19th century joinery business.
Today from its headquarters, close to Edinburgh’s Bruntsfield Links, five great great grandchildren of its founder work together in the firm. While its Chairman, John Purves works alongside his son Tim and fellow directors James Morris and Roger Pagan to uphold the principles on which the business was founded.
Sarah Lee Hot Tin Roof’s Director comments: “We are delighted to be working with William Purves. We were immediately drawn to the honesty and warmth of the company. They are clearly passionate about the service they provide for families in Edinburgh and the Lothians. The nature of the funeral business will be uniquely challenging for us but we are very happy and proud to be working with the Purves family.”