The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

April 28, 2011 | 1 min read

PepsiCo has debuted a prototype of its new Social Vending System with the state-of-the-art networked touch-screen unit enabling consumers to better connect with its brands.

Users of the Social Vending System are able to gift beverages to friends by selecting a product then typing in the name and mobile number of the recipient along with a personalised text message. A short video can also be recorded on the vending machine for the recipient to view.

The gift is then delivered with along with a code and instructions on how to redeem it.

PepsiCo’s vice president of equipment innovation Christine Sisler said of the new system: “Our approach to technology innovation is driven by what we know consumers want. We’re working with some of the best minds in the business to develop equipment that provides customisation, personalisation and choice. Our Social Vending System delivers on those insights and more - it’s also visually engaging, fast, intuitive and satisfying to use. Further development of the Social Vending System platform is underway, and PepsiCo anticipates testing the concept with key strategic partners later this year.”

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