27 April 2011 - 11:44am | posted by

TDA designs new welcome pack for Samaritans

TDA designs new welcome pack for SamaritansTDA designs new welcome pack for Samaritans

Samaritans has worked with marketing agency TDA to design a new welcome pack for regular supporters.

The pack aims to reinforce donors' commitment to their regular gift by demonstrating how their continued support makes a real difference to people's lives.

It contains fridge magnets and a letter from 23-year-old Emma, who tried to take her own life at the age of 19 but has since received support from the Samaritans. It is inside an envelope which reads: 'You don't know me, but you may have just saved my life."

Corinne LeLoup, senior account director at TDA, said: "The welcome pack aims to reassure newly recruited regular supporters that they've made the right decision, and to demonstrate how their ongoing personal investment can make such a big difference to the work carried out by Samaritans."

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