27 April 2011 - 11:44am | posted by | 0 comments

TDA designs new welcome pack for Samaritans

TDA designs new welcome pack for SamaritansTDA designs new welcome pack for Samaritans

Samaritans has worked with marketing agency TDA to design a new welcome pack for regular supporters.

The pack aims to reinforce donors' commitment to their regular gift by demonstrating how their continued support makes a real difference to people's lives.

It contains fridge magnets and a letter from 23-year-old Emma, who tried to take her own life at the age of 19 but has since received support from the Samaritans. It is inside an envelope which reads: 'You don't know me, but you may have just saved my life."

Corinne LeLoup, senior account director at TDA, said: "The welcome pack aims to reassure newly recruited regular supporters that they've made the right decision, and to demonstrate how their ongoing personal investment can make such a big difference to the work carried out by Samaritans."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...