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Jewson plans return to TV with new ad campaign

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By The Drum Team, Editorial

April 27, 2011 | 2 min read

After a decade away from screens builders merchant Jewson is returning to TV with a new ad campaign.

The TV ads, which break on Sunday 1 May, have been created by Big Communications and are part of Jewson's 175th anniversary celebrations.

They show two builders and a branch manager who explain the products and services on offer in a light-hearted way.

Bradley Moore, marketing services director at Jewson, said: "We are proud of the fact that the Jewson brand has flourished over the past 175 years and what better way to celebrate than to use the media of television to reinforce our commitment to the building trade."

PHD North is responsible for media planning and buying and the ads will run across the Sky TV network.

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