27 April 2011 - 10:37am | posted by

Hovis grants behind the scenes peek of latest bread commercial

Hovis have published behind the scenes footage of their latest TV commercial, a quirky race in which hundreds of British farmers compete in a manic countryside dash.

Illustrating the challenges presented by the vagaries of location filming the clip reveals something of the farmer hours that went into creating the 90 sec clip.

The unlikely premise was borne out of a desire on the part of Hovis to stress its collaboration with farmers in growing the best quality British wheat.

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