27 April 2011 - 10:37am | posted by | 2 comments

Hovis grants behind the scenes peek of latest bread commercial

Hovis have published behind the scenes footage of their latest TV commercial, a quirky race in which hundreds of British farmers compete in a manic countryside dash.

Illustrating the challenges presented by the vagaries of location filming the clip reveals something of the farmer hours that went into creating the 90 sec clip.

The unlikely premise was borne out of a desire on the part of Hovis to stress its collaboration with farmers in growing the best quality British wheat.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

Comments

Anonymous (not verified)
27 Apr 2011 - 10:57
Anonymous's picture

I'm sure it'll look grand and all that, but come on, how many more ads are we going to see where huge groups of people all engage in one activity? #boredootmaheid

0
0
Anonymous (not verified)
27 Apr 2011 - 11:29
Anonymous's picture

Look a TV commercial, how quaint. Does anyone watch TV anymore? I thought it was all social media and viral marketing.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

World Hepatitis Day - Think Again

21/08/2014
Tasked with raising the awareness of viral hepatitis; the...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...