27 April 2011 - 10:37am | posted by | 2 comments

Hovis grants behind the scenes peek of latest bread commercial

Hovis have published behind the scenes footage of their latest TV commercial, a quirky race in which hundreds of British farmers compete in a manic countryside dash.

Illustrating the challenges presented by the vagaries of location filming the clip reveals something of the farmer hours that went into creating the 90 sec clip.

The unlikely premise was borne out of a desire on the part of Hovis to stress its collaboration with farmers in growing the best quality British wheat.


Anonymous (not verified)
27 Apr 2011 - 10:57
Anonymous's picture

I'm sure it'll look grand and all that, but come on, how many more ads are we going to see where huge groups of people all engage in one activity? #boredootmaheid

Anonymous (not verified)
27 Apr 2011 - 11:29
Anonymous's picture

Look a TV commercial, how quaint. Does anyone watch TV anymore? I thought it was all social media and viral marketing.


Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

The craze of Black Friday crossed the pond and hit the UK...


‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

In Q3 2014 Rooster was tasked with launching the new travel...