Cow & Gate hires RPM for baby food campaign
Cow & Gate has appointed marketing agency RPM to work on a baby food campaign for 2012.
The aim of the campaign will be to reassure new mums about the merits of pre-prepared baby food.
“We want to change perceptions of thebaby food industry and show new Mums that they have our support, not just through pregnancy, but at every step of the weaning process," Cow & Gate's Shelly Greenway said.