New WKD flavour to launch with Big campaign
Alcopop brand WKD is launching a new limited edition flavour with an ad campaign from Big Communications.
WKD Original Vodka Purple will be promoted by TV, trade press and outdoor advertising from next month.
Leicester-based Big has also created point of sale and has helped the brand with its packaging and trade launch communications.
Big's CEO Dylan Bogg said: "It’s great to have a new variant in the WKD mix and we’ve really enjoyed being involved throughout the whole product development process.”