Cornetto Enigma pan-European campaign highlights the brand's soft side
Unilever has launched a pan-European multimedia campaign to promote its premium ice-cream Cornetto Enigma.
The TV advert, by Lowe + Partners Madrid creative agency Lola aims to highlight the soft centre of the ice cream.
Outdoor, digital media and mobile activity will be used to support the campaign, which includes the tagline ‘Try the irresistible soft side’, rolling out across Europe over the summer.
Media planning and buying was handled by Mindshare.