Ofcom survey finds TV popularity on the wane
Television is losing its hypnotic influence over the young, according to communications regulator Ofcom’s annual media literacy survey.
It found that, for the first time, 16-24 year olds now value their mobile phones and web access above the flickering charms of the living room box.
TV’s relegation to third place comes amidst a growing importance of the web as an entertainment medium with many reaching for the mouse prior to the remote after logging off at work.
Across all age groups television has declined in popularity from 50% of the general population citing it as the most important media type in 2009 to 44% today.